fresh news

October 9, 2017

Norebo brings its sales and marketing companies under a single corporate identity and rebrands all of its products

October 9, 2017

2017 RESPONSIBLE BUSINESS OCEANS AWARD WINNER

October 9, 2017

RUSSIAN POLLOCK CATCHERS ASSOCIATION LAUNCHES A WEBSITE FOR ALASKA POLLOCK

October 9, 2017

OCEAN TRAWLERS AT SEAFOOD EXPO GLOBAL 2017

October 9, 2017

SUCCESSFUL PARTICIPATION BY OCEAN TRAWLERS AT SEAFOOD EXPO GLOBAL 2017

October 9, 2017

OCEAN TRAWLERS HONG KONG HAVE MOVED OFFICES

October 9, 2017

Successful participation by Ocean Trawlers at Sea food Expo 2017

October 9, 2017
Press Release

Norebo brings its sales and marketing companies under a single corporate identity and rebrands all of its products

The companies known as Ocean Trawlers Europe Limited and Ocean Trawlers Hong Kong Limited have been renamed Norebo Europe Limited and Norebo Hong Kong Limited in order to bring them in line with their parent company’s name, Norebo.  The business’ frozen-at-sea harvesting products will also now be sold under new names; the products previously sold under the brand name “Ocean Trawlers” will now be sold under the name “Ocean Spirit” and the products previously sold under the name “Atlantika” will now be sold under the brand name “Glacialis”.

Norebo’s managing director for all export markets, Stephen Collyer, explains: “Norebo is a global business and we want our branding to reflect this - after all, our international supply chain now serves five continents and over 20 countries.  Given transparency is so crucial in today’s business world it’s important we are able to communicate a single, global brand both internally and externally.

“We want to make it clear that all the business units within Norebo share the same mission and values, regardless of where they are operating in the world.  Streamlining the corporate identity plays to this.”

We have also changed the branding of our products to reflect how each of them has evolved:

  • Our premium quality wild, fresh, frozen at sea fish (supplied to chefs, restaurants and fish and chip shops) which was previously sold under the name “Atlantika” will now be sold under the name Glacialis.  This reflects the fact harvesting has extended into new fishing grounds covering both the North Atlantic and North Pacific oceans.  Under the Glacialis brand we will sell our Alaska pollock and Pacific cod alongside our long-standing Atlantic cod, haddock and saithe.
  • Our whole frozen fish products and industrial blocks (sold to industries and distributors), will no longer be sold under the brand name “Ocean Trawlers”; instead, these will be sold under the name “Ocean Spirit”.  The Ocean Spirit name communicates our now broader offer, which for example now includes line-caught fish.  The new name and logo express the wild and epic nature of the seas.  

Stephen Collyer continues: “We’re hugely proud of everything Norebo has achieved over the past 20 years.  We want our staff, our partners and our customers to recognise the size of the business and its heritage as being indicative of our long-standing reputation for quality and reliability.

“Each of the new Norebo brands, Ocean Spirit and Glacialis, stands at the forefront of innovation in the sector, both in terms of our products and sustainable harvesting methods.  We want our branding to reflect the company’s positive outlook for the future of sustainable fisheries.  We take our responsibility as stewards of the oceans seriously and want to ensure wild-caught fish remains a viable food source for generations to come.”

Norebo has now begun to introduce its new packaging and this will come into broader circulation over the course of the coming months.  While the brands and design of the boxes themselves has changed, the products inside have not.  Norebo continues to provide a premium and reliable service, offering fresh-frozen wild caught fish that are fully traceable to the vessel from which they were caught.

October 9, 2017

2017 RESPONSIBLE BUSINESS OCEANS AWARD WINNER

The Oceans Award 2017 for Responsible Business has been awarded to the North Atlantic Industry group for its’ longstanding commitment to sustainable fisheries management of the Northern Barents Sea Fisheries.

Ocean Trawlers’ parent company NOREBO (formerly known as KARAT Group) has introduced a self-imposed precautionary ban on fishing in potentially vulnerable areas from May 2016.

NOREBO is a part of the Industry Group, which is an international group of harvesters, trade associations, unions, processors, manufacturers and retailers. The group reached an agreement, that will ensure the ongoing protection of potentially sensitive areas of the North-East Atlantic Ocean.

The Ocean Awards, held in partnership with Blue Marine Foundation, celebrates individuals, companies, legislators and projects that have made outstanding contributions to the health of the oceans.

More information about the Industry Group receiving the Oceans Award can be found here 

October 9, 2017

RUSSIAN POLLOCK CATCHERS ASSOCIATION LAUNCHES A WEBSITE FOR ALASKA POLLOCK

Pollock Catchers Association (PCA), the association of most Russian Alaska pollock harvesters, has launched a new website to promote sustainably sourced Alaska pollock.

The website provides information on sustainability of Alaska Pollock fisheries, management of the stocks and ecosystems and latest news on all developments in the field. All up-to-date information and statistics on Pollock stocks are provided by major research institutions from the Far East area.

This website is launched in association with Russian Federal Agency for Fishery, Russian Federal Research Institute of Fisheries and Oceanography (VNIRO), Pacific Research Institute of Fisheries and Oceanography (TINRO), Kamchatkan Research Institute of Fisheries and Oceanography (KamNIRO) and Sakhalin Research Institute of Fisheries and Oceanography (SakhNIRO).

You can see the website here

October 9, 2017

OCEAN TRAWLERS AT SEAFOOD EXPO GLOBAL 2017

Ocean Trawlers will participate in the Seafood Expo Global in Brussels for another consecutive year from 25th to 27th of April. Our stand will be positioned at the same place as last year, in hall 11, stand 2621.

Employees from all Ocean Trawlers’ offices from across the world will be present at the stand to discuss and inform about the broad range of products the group currently offers, such as fully interleaved Alaska pollock and longline Pacific cod fillets, Atlantika® brand Atlantic cod and haddock fillets, single frozen products from the Polar Sea+ factory in Murmansk, as well as our H&G cod, haddock and Alaska pollock and our range of North Atlantic and Pacific pelagic species.

Ocean Trawlers are looking forward to seeing you in Brussels, so, please visit our stand at any time during the Expo or arrange a meeting with one of our team members!

October 9, 2017

SUCCESSFUL PARTICIPATION BY OCEAN TRAWLERS AT SEAFOOD EXPO GLOBAL 2017

Ocean Trawlers concluded another successful participation at Seafood Expo Global 2017, the world’s largest seafood trade fair, which was held from April 25 to April 27 in Brussels.

Our newly introduced products, such as fresh frozen IQF loins, tails and fillet portions from the Polar Sea+ factory were highlighted. During the course of the show, Ocean Trawlers emphasized its current selection of products, such as our Atlantic cod, haddock fillets, Alaska pollock and Pacific cod interleaved fillets as well as our H&G cod, haddock and Alaska pollock and our range of North Atlantic and Pacific pelagic species.

Kristjan Hjaltason, vice president of sales with Norebo Europe said “It was very satisfying to see the strong reputation for our products and the wish of our customers to grow the product range of wild fresh-frozen at sea fillets we can offer to them.”

Ocean Trawlers would like to thank all of the visitors of our stand from around the world for a fantastic show.

October 9, 2017

OCEAN TRAWLERS HONG KONG HAVE MOVED OFFICES

Ocean Trawlers Hong Kong are pleased to announce that we have moved our office to a new location. The occasion was celebrated in a Chinese style with a Feng Chui master formally opening the offices on 27th of July.

Despite the move, it is business as usual for Ocean Trawlers Hong Kong, providing wild fresh-frozen at sea products to our customers from across the world

Please, make a note of our new address:

Ocean Trawlers Hong Kong Room 1905,
Allied Kajima Building 138,
Gloucester Road Wanchai Hong Kong

Ocean Trawlers is a part of NOREBO Group.

October 9, 2017
Press Release

Successful participation by Ocean Trawlers at Sea food Expo 2017

Ocean Trawlers concluded another successful participation at Seafood Expo Global 2017, the world’s largest seafood trade fair, which was held from April 25 to April 27 in Brussels. Our newly introduced products, such as fresh frozen IQF loins, tails and fillet portions from the Polar Sea+ factory were highlighted. During the course of the show, Ocean Trawlers emphasized its current selection of products, such as our Atlantic cod, haddock fillets, Alaska pollock and Pacific cod interleaved fillets as well as our H&G cod, haddock and Alaska pollock and our range of North Atlantic and Pacific pelagic species. Kristjan Hjaltason, vice president of sales with Ocean Trawlers Europe said “It was very satisfying to see the strong reputation for our products and the wish of our customers to grow the product range of wild fresh-frozen at sea fillets we can offer to them.” Ocean Trawlers would like to thank all of the visitors of our stand from around the world for a fantastic show. 

For more information, contact Corporate Communication of Ocean Trawlers Group at corp_communication@oceantrawlers.com or call +852 2446 8200